Better ideas work best.


“Everything that is advertised or published unnoticed is a waste of money. If you choose for better ideas you’ll get more effective. Whether it’s in a digital environment or in ‘old school’ advertising.”

The Dutch creative director
I started in the eighties as a direct marketing copywriter at TBWA. After a few years I noticed that my heart was more above than below the line in advertising. DDB Amsterdam gave me the chance to excel in this category. Twelve years and many awards later I became creative director at Y&R. It taught me the lessons of managing and politics. Wise things that I needed in my own company Stopkracht which I started in 2011.