My life in advertising began as a direct marketing copywriter at TBWA. After a few years, I moved to DDB to gain further experience and proficiency in ATL. This led to me several national and international awards and eventually to a creative directorship post at Y&R. Three years later I started my own agency Stopkracht. Followed by De Reclamekeuken which specializes in conceptualisation, digital and content marketing.
The online and offline campaign for Medpets.nl. The online pet store.
For the excellent Chilean wine brand Tarapaca we came up with a promotion on social media. The main role was reserved for the online video on Facebook and Instagram.
At spring the clock goes forward. That weekend you’ll miss one hour. No problem if you drive Lamborghini. This ad appeared on social media.
For fundraising agency Mindwize I made DM and online campaigns for Reddingsbrigade, ParkinsonFonds and more.
For Heineken we created the ‘Trom-pet’. A secret weapon for the Dutch football supporters. The Dutch didn’t win but the ‘Trom-pet’ scored a SAN award, a SPIN award, and aan AMMA award. What a winner! A clever 360˚ campaign using digital, TV, POS, instore, print, signing, PR and outdoor.
Digital campaign for a chiropractor in Gorinchem and Dordrecht.
Happy days are there again.
Newspaper ad for Centraal Beheer in the weekend of the Amsterdam marathon. With the bald guy eating a banana we won various awards and nominations.
